PROJECT

Melon

Brand Development and Packaging

Melon is a supplement brand that focusses on women and in particular women planning pregnancy or who are already pregnant. The unique Melon formulas and supplement range specifically houses all the nutrients and minerals required to ensure mom and baby are healthy during this life changing journey. We were tasked with reviewing and consulting on the consumer strategy as well as the brand development.

Our client wanted a "cutesy" but trusted brand persona. We used a vibrant pastel palette and created a unique gradient. This gradient not only works well on packaging but also became a playfully animated asset for digital usage. The brand tonality is lively and slightly more mature. The logo was designed to showcase movement, this represents the often bumpy pregnancy journey women go through. The logo also works well as an energetic static devise but lends itself well to animated movement in the digital space.