PROJECT

Pinaroch

Brand Development and Packaging

Over the years, whiskey as an investment has become a very popular commodity. With significant market growth, and potential earnings that are much higher than other investments, investing in whiskey has become a well-earning trend. Born out of sheer passion and love for whiskey, two brothers from South Africa saw this trend as an opportunity to make whiskey investment accessible to whiskey connoisseurs and enthusiasts across South Africa. In 2024, the Pienaar brothers decided to launch South Africa’s first and only whiskey auction website, called Pinaroch. Their goal? To offer a safe and unique online experience, where whiskey lovers and investors can buy, sell and discover a variety of premium, rare and limited-edition whiskies that are carefully sourced from around the world.