PROJECT

Martell

Experiential Marketing

Martell approached with a market share problem; they had lost a significant chunk of their sales segment to competitor brands which in turn lead to a demoralised staff. We we're briefed to help create an event that would Reinvigorate our internal belief and brand equity. To inevitable get staff excited about Martell again.

We set out to do this through three major pillars. 1. Creating and emotional connection, 2. Bringing the core Martell principles to life and 3. Celebrating the essence of what it means to be a Swift.

Using these pillars, we focussed on the idea of 1 person making a difference, one sale or one connection. You could be the one shifting the needle or changing the tide. It's all about the Audacity of One. Our internal event had found its theme. Staff were invited to not only come to believe in themselves again but to also experiment as a team to channel their creativity through curated group experiences and selected moments to shine.

 All integrated experiences, from the decor to the selected activations focused on reinvigorating not only staff as a team but also as unique individuals.