PROJECT

Schweppes, Durban July

Concept Development and Layout

In 2024 I was approached by the Experiential company that manages the brand to create a look and feel for Schweppes as a Durban July sponsor. The visual had to include the elevated prestige of the event along with the dark, alluring character qualities of the Schweppes brand. The concept visual was for VIP invitations, gifting and an in-store campaign where consumers could win a unique Durban July experience curated by Schweppes.