PROJECT

Coke Studios, Merchandise Toolkit

Experiential Concept and Development

We are no stranger to Coca-Cola through our selected agency network. We have long walked a path, from standard production to experiential events. This job was our first introduction to a branded toolkit aimed at a very specific target market. We were first tasked with consumer research, to identify target triggers. Based on the approval of these identified triggers our second tasked entailed the creation of a branded Coke Studios toolkit that related into our findings. To ensure a structured toolkit, we identified 3 tiers to enable us to construct a holistic brand presence in specified locations.

Each tier had a selection of branded merch, a relevant occasion and locations where it could be launched or activated. The full brand toolkit consisted of 177 pages of research, merchandise, locations and proposed activation set ups.