PROJECT

Kokee

Brand Development and Packaging

When the owner of Kokee approached us with this start up concept, we jumped on the opportunity of a blank canvas. The name was set in stone but the brand look, feeling and tonality still needed to be defined. By using the initial brief, we first had a look at our ideal target audience. Lean, healthy, confident women who need a little extra boost to get through their day. They are not into energy boosters, or quick go getters like pre-workout. They are considerate about what they consumer and need a product ritual that fits into their on-the-go lifestyle.

A brand that talks about science, with a wink.

We analysed competitors and decided to blend into the current clean and minimalist trend, but to stand out through our brand tonality and consumer messaging. We ended up with a clean, modern brand with a tongue in cheek tonality. Packaging is uncomplicated and easy to read, drawing the consumer in and urging them to read what we’re all about. In a cluttered industry where an overexposure of colour is everywhere, why not take it back to a basic monotone approach and create some consumer curiosity.